← Glossary

Retrieval-Augmented Generation (RAG)

An AI technique that combines information retrieval with text generation to provide more accurate and up-to-date responses.

Retrieval-Augmented Generation (RAG) is a smart way to make AI models more reliable. Instead of relying solely on what it learned during its initial training (which can become outdated or lead to hallucinations), a RAG system first retrieves relevant information from a specific, up-to-date knowledge base (like your company documents or a recent database).

For a small business, RAG is incredibly powerful for building highly accurate AI tools. For example, an AI customer service bot enhanced with RAG can access your latest product manuals, internal FAQs, or pricing sheets in real-time. This ensures it provides customers with correct and current information, significantly reducing errors and improving trust.

Example

A legal firm implements a RAG system that pulls information from its internal case files and legal databases to help its AI chatbot answer client questions more accurately, citing specific relevant documents.