← Glossary

Perplexity AI

An AI-powered conversational search engine that provides direct answers with source citations, combining search and generative AI.

Perplexity AI is a conversational search engine that differentiates itself by not only providing direct, summarized answers to user queries but also citing all the sources it uses to generate those answers. It combines the power of large language models with traditional search engine capabilities.

For small businesses, Perplexity AI is an invaluable research tool. It allows SMBs to quickly find reliable information for market research, competitive analysis, business planning, or even for drafting content with factual accuracy. By providing sources, it helps businesses verify information, making their research processes more efficient and trustworthy than relying solely on traditional search results or un-sourced generative AI outputs.

Example

A small business owner uses Perplexity AI to quickly research industry trends and gather accurate information for a new business proposal, confident in the provided source citations.