Lookalike Audience
A lookalike audience is a group of potential customers identified by AI who share similar characteristics with your existing best customers.
Social media platforms and ad networks use AI to analyze the data of your current customer base (e.g., email lists, website visitors) and then find new people who "look like" them in terms of demographics, interests, and online behavior. For small businesses, this is incredibly powerful for expanding reach to new, highly qualified leads, as you're targeting people who are statistically more likely to be interested in your products or services.
A small online craft store uploads its list of loyal customers to an ad platform, which then uses AI to create a lookalike audience for a new ad campaign, reaching potential new customers with similar interests.