Conversion Rate Optimization (CRO)
CRO uses AI to analyze user behavior on websites or apps and identify ways to increase the percentage of visitors who complete a desired action.
AI tools can analyze vast amounts of user data, including clicks, scroll depth, and navigation paths, to pinpoint bottlenecks or areas of confusion that prevent conversions (like purchases, sign-ups, or form submissions). For small businesses, improving CRO means getting more value from existing website traffic, increasing sales or leads without needing to spend more on advertising, by making their digital presence more effective.
Example
A local restaurant's website uses AI to analyze why customers abandon their online reservation form, leading to changes that increase the number of completed bookings.